It’s the home of the cuckoo clock and the most precise timing mechanics in the world. SWATCH watches was the fun, collectible, inexpensive way to tell the time in the 80’s and now it is back, rebranded and more hip than ever.
With side collections by LA crazy print and fashion designer Jeremy Scott, a limited editon Swatch Club design by Japanese artist Takashi Koshi and new collections coming out every month SWATCH the brand is better than ever, with something for everyone.
The Lady Collection features a double wrap around changeable strap in pastel, bright and primary tones, Retrograde is a look at classic men’s style watch faces, with detailed leather straps while the New Gent is a mix of old Swatch with a turn of the century vibe.
Whatever way you look at it, the SWATCH craze is back, and more sophisticated than ever. If only you could revist the past and find those lost watches in the bottom of your teeage jewellery box.
Text > Retna Wooller